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PostBug knowledge Base

How should I plan my PostBug action?

What do you want to achieve? How will sending a postcard or letter help achieve that? When does it need to arrive? etc.

What content do I need to setup a PostBug action?

Image sizes, intro, talking points, default message , permission statements, completion email and page, etc.

What paper are PostBug postcards and letter printed on?

Paper for postcards and letters is from 100% recycled paper and is recyclable.

What are PostBug printed post delivery times?

In general, in-country delivery times tend to be 4-5 days economy class postage and out-of-country post depends on the destination country.

How does PostBug work?

For a sender it just involves visiting an action page, adding their message and details and pressing the send button. We take care of printing and postage.

How accessible are the action pages?

Accessibility is a core requirement, supporters with all abilities and devices should be able to use our action pages. We continually monitor accessibility.

Voters Action nudges people to be voters

Voters Action is a get-out-the-vote action site to encourage voting via postcard nudges to people senders know. It is built on the PostBug platform.

Moderation overview and tips

Moderating messages is easy: at its most basis it is changing the status from 'pending' to 'approve'. But there are other options if it needs further review or should not be sent.

Using tracking with pass-through

Tracking can not only help you see which mediums, origins and campaigns get the best up-take, it can also help attribute an action to an existing supporter.

Image specs for A5 & A6 postcards (and social sharing)

Action setup requires two of each image: a print quality and a web quality version and ideally a different dimension social sharing image.

Sharing the cost: sender pay and pay forward

Supporters know printed postcards have printing and postage costs. Many are willing to pay for their own postcard and even for others to send to save the campaign money and/or extend its reach.

Understanding the supporter data export format

Tips for handling the sender data export. Not all data that is collected is included to keep it simple.

PostBug pre-launch testing checklist

PostBug is a complex, highly configurable platform and is being improved weekly. This means pre-launch testing is a must!

Action login and management

Each client has their own URL for action dashboard and each user has their own login and permissions.

Which reports are available?

Get the insight you need to know how your actions are performing, which images are most/least popular, consent decisions and more.

Postbug bee - sending postcards to people in power