What content do I need to setup a PostBug action?

Required

1. Title: ideally an active call to action that specifically reflects your campaign. It will also be used when sharing on social media.
2. Introduction: 1-3 short paragraphs that explain what the issue is, why it is important, what is the deadline and who can do something about it (the recipient). It will also be used when sharing on social media.
3. Webpage image(s): one or more web-optimised images that represent the postcard(s) or action. These appear at the top of the campaign page and if more than one are options for what postcard image to send. They will also be used when sharing on social media if no open graph social sharing image is provided. See the specific web and print image specifications >>
4. Print image(s) (postcards only): image(s) that will appear on the printed postcard (and at the top of the campaign page if no webpage image is provided). See the specific web and print image specifications >>
5. Open graph image(s): one or more web-optimised images used as part of the open graph tags for social sharing. These appear at when the action URL is shared on LinkedIn, BlueSky, Twitter, Facebook, Instagram, etc. See the specific web and print image specifications >>
6. Data protection: At minimum a data protection statement and link to privacy your policy. You can also have optional consent questions.
7. Verify recipient address: if the recipient(s) have multiple addresses, verify which address is best. PostBug will have and can identify options. Yet your policy of the recipients' staff might suggest something else. PostBug already has or can get addresses of politicians and others public listings and can advise on what is possible.
8. Develop a testing checklist to ensure the action works for everyone.

Optional

1. Talking points: Instructions for what to include in the message and/or how to write a great impactful message.
2. Default message to recipients: The default message for people to edit or replace. Giving people suggested text means more people will send it. But unique personal messages have a higher impact. This should be up to 950 characters (a few short paragraphs) which includes opening salutation and any fixed text. Can be any mix of editable and uneditable paragraphs.
3. Consent questions: Your standard permission opt-in statement in a yes/no format. Other questions can also be added e.g. are you a member of X
4. Completion page: This can be the web address of a completion page on your website, a short paragraph for the PostBug-hosted completion page or social media sharing links. The PostBug-hosted completion page includes the postcard image they selected.
5. Completion email: Provide the HTML of your usual completion page and any links and content you want in it - plus what address replies should go to.
6. Social media sharing image: a web optimised image a minimum of 1200px x 630px (but under 500kb) for sharing on a range of social media platforms. This is different from the postcard dimensions. If this isn't included, the postcard image will be used but the top and bottom doesn't display when shared.